Chad Park is Chief Innovation Officer of The Natural Step Canada and director of the Energy Futures Lab. Based in Alberta, the Lab is a multi-interest collaboration bringing people together to create, test, and scale ideas for tackling climate change, energy security, and sustainable development.
He argues that building systems that are fit for the future means beginning with the desired end in mind and working together to move in that direction. That is ‘backcasting’. Chad explains how the principles of sustainability can be embedded within the backcasting approach.